THE PROCESS: GETTING STARTED WITH PRIVATE LABEL
01 - Explore, Evaluate & Test Products
We recognize the importance of allowing you to test the products that will display your brand or business name. You should be confident that the products you are offering are absolutely the best in terms of quality and performance. Our helpful client services representatives will guide you through the product selection and sample ordering process.
02 – Select Packaging from In-Stock Collection or Have It Shipped to Us
We work with premium packaging suppliers so you will feel confident that the packaging your products are sold in are reliable, chic and upscale.
03 – Create & Finalize Logo & Product Label
Whether you are just starting out or have an existing brand, our expert graphic artists will help interpret your logo vision into a finished product label design. Our cloud based editing and approval system make finalizing your prototype designs and finished labels inclusive and simple. A streamlined graphic review and set up process can take as few as 5 days.
Basic Set up - Client supplies logo, designer creates prototype using clients logo, choice of colors and custom names.
Advanced Set up - Client supplies logo, designer creates prototype using clients logo, choice of colors and custom names. This set-up typically includes multiple design elements on label, color coding by skin type and additional icons.
Color Variations - Variations/pantones of color may be used on logo, background or elements found on the label.
Product Knowledge - training is conducted by telephone or skype. Onsite training is available, subject to scheduling availability and location of client. Travel expenses for onsite training will be billed to client as incurred.
Product Photography - single product shots on white background. Images will be supplied to client for online sales or promotional purposes.
04 – Be Creative - Name Your Products
Custom names and descriptions help you carve out a unique platform from which to market and promote your line. This is particularly beneficial for those clients who intend to grow their product business into a stand-alone skin or body care brand. Clients also have the option of color coding product labels and supplying bilingual label content.
05 – Place Your Order & Start Selling
A custom order form will be provided listing all the details unique to your company which makes it easy to order and reorder as your products sell. You should expect to receive your first shipment 2-3 weeks after you have approved your labels and placed your opening order. Typical reorders are 2 weeks plus transit time.
06 – Marketing, Collateral Materials & Training
Our work doesn’t end with the shipment of your products, we want to help you make the most of your new skin or body care brand. We can connect you with suppliers who specialize in sales optimization materials and print media. We also offer product knowledge training to help you understand how to use and recommend the products you carry.