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Private Label Skincare & Custom Formulations

Success Tips For Developing Your Product Line: Formulations

Success Tips For Developing Your Product Line: Formulations

For most of us, developing a new skincare product or product line is exciting, scary, exhilarating, and full of ‘blanks’ in your knowledge bank.  Few of us know everything about bringing a skincare product to market and working with all the suppliers, vendors and partners you need to be successful.

This blog will share with you some of the most common ‘gaps’ we see when customers come to us to create their product lines. After 40 years, we’ve seen a lot, and believe me, most of them are not obvious or even what common sense would tell you to do.  The list we have compiled below was gathered from talking with our account executives, our production teams, our marketers, and our formulators. The hope is that you’ll find at least one ‘ah ha’ idea to help you more smoothly bring a new product or product line to market

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2022 “Best Natural Skincare Lab” Award Winner by O.W.N. Association

2022 “Best Natural Skincare Lab” Award Winner by O.W.N. Association

The highest quality skincare certification program for Clean & Green products in the world.

Skin | Body | Hair

Join thousands of certified O.W.N. operations who are voicing their support.

Organic Certification is NOT enough to be a healthy skincare product.


CERTIFICATION: The only way to become truly recognized for your dedication to producing and/or manufacturing organically is to become certified organic. The presence of the O.W.N. seal on a product guarantees to the consumer that the skin, body, hair care they are purchasing has been grown and produced according to federal organic standards. The O.W.N. name and seal are trusted as a mark of organic integrity by consumers and buyers nationwide.
ADVOCACY: At O.W.N. we believe the organic movement embodies a philosophy that seeks to integrate the parts into a whole. Campaigning for the greater uptake of organic, we showcase its potential to nourish the world, preserve biodiversity, and counter climate change to governments and international associations.
EDUCATION: O.W.N educates the media and consumers about organic practices and benefits. This includes having an expansive social media presence, as well as actively engaging with the press to share facts about organic methods, benefits, and milestones.In this spirit, we know buying organic, wildcrafted and natural is a direct investment in the future of our planet, so we work to grow the organic market and our members’ businesses by educating consumers about this important relationship to our personal care products.

The Essence of the O.W.N. certification

The O.W.N. natural standard is based on natural ingredients, safety, responsibility and sustainability.

Natural Ingredients: A product labeled "natural" should be made up of only, or at least almost only, natural ingredients and be manufactured with appropriate processes to maintain ingredient purity.

  • Safety: A product labeled "natural" should avoid any ingredient with a suspected human health risk.

  • Responsibility: A product labeled "natural" should use no animal testing in its development.

  • Sustainability: A product labeled "natural" should use biodegradable ingredients and the most environmentally sensitive packaging.

Under The O.W.N. Certification, allowed ingredients come from or are made from a renewable resource found in nature (flora, fauna, mineral), with absolutely no petroleum compounds.

For each ingredient, the substance must be listed as generally recognized as safe when used in accordance with FDA's good manufacturing practices (GMP) and contain no residues of heavy metals or other contaminants in excess of tolerances set by FDA or EPA or has been reviewed using criteria in this Standard. Ingredients that may be allowed for products certified under the O.W.N. certification because they meet the O.W.N. definition of natural.

To determine if an ingredient is appropriate for a O.W.N. Certified Natural Product, manufacturers must evaluate the ingredient to assure that it is made with raw materials from natural sources, verify it has been manufactured using the allowed ecological processes outlined in the O.W.N. certification, and that the ingredient does not contain any prohibited substances identified in the Natural Standard. Manufacturers and retailers can find the definition of Natural, and a list description of allowed and prohibited ingredients and processes within the appendix of The O.W.N. Certification.

The O.W.N. Certification requires that companies be transparent, fully disclosing their ingredients accurately and truthfully. They should strive to maximize their use of recyclable and post-consumer recycled content in packaging. And no animal testing of ingredients or products is allowed.

Companies must also provide verifiable information regarding all company personal care products to confirm that 60% of the personal care products in that brand line meet the O.W.N.

Industry: O.W.N. Certification will help you produce and bring to market personal care products that meet the definition of natural. It gives manufacturers, suppliers and retailers the information and tools you need to maintain high levels of consistency among products labeled "natural," as well as inform consumers about how to identify truly natural personal care products.

So, what does “clean” beauty really mean?

Beauty brands use the term "clean" to signal that products don’t contain certain ingredients (natural or synthetic) that they consider controversial or unsafe, like parabens and talc. The problem is, without regulation, anything can be called “clean”— whether proven unsafe or not.

As for other "clean beauty" terms, there's an overload of related claims and buzzwords on product packaging and in marketing — and misinformation about what they mean (or don't). 

We are an association of personal care manufacturers that care about the planet and are using quality organic, wildcrafted & natural ingredients.

Powerful Results without the use of Potentially Harmful Ingredients.

Organic, Wildcrafted, Natural (O.W.N.) is a membership-based business association for the personal care industry in North America and Globally.

O.W.N.’s mission is to promote and protect organic, wildcrafted and natural trade to benefit the environment, farmers, the public, and the economy.   O.W.N. envisions organic products becoming a significant part of everyday life, enhancing people's lives and the environment.


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A 2022 Guide to Custom Packaging for Wellness and Beauty Products

A 2022 Guide to Custom Packaging for Wellness and Beauty Products

Beauty is in the unboxing! Elevate your brand’s packaging to create an unbeatable experience. Here’s how to do it with custom packaging for your brand’s beauty and wellness products.

Strengthen your brand’s presence through custom packaging for beauty and wellness products that won’t add bulkiness or generate excessive waste. Your premium packaging can do it all by proudly displaying your logo and developing a great unboxing experience! Stand out from the crowd through creative packaging made from circular materials that protect your beauty and wellness products.

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Sustainability for the Average Joe

Sustainability for the Average Joe

The typical American consumer is showing interest in sustainable products, and brands are starting to offer simpler ways to minimize environmental impact

Reusable containers have become big brands: Ball jars, Baggu shopping totes and S’well water bottles, to name a few. But far fewer brands have bridged the gap between consumable products and reusable containers. At least, not since the milkman dropped off full bottles and picked up the empties.

There’s been a small but growing subset of consumers who are keenly interested in choosing sustainable products, but more average consumers are beginning to seek out items with a smaller environmental footprint. According to research from Getty Images, 92% of more than 10,000 people surveyed said they believe the way we treat our planet now will have a large impact on the future, but 48% say that convenience takes priority even with the knowledge that they should care more about the environment through their purchasing habits. 

Big brands stepping into the field helps ease these shoppers into greener habits without expecting them to do much extra work. Plus, a known brand name brings assurance that the quality they’re accustomed to remains.

Reducing Guilt, Increasing Convenience

A 2014 article published in the Journal of Business Ethics dove into the concept of how a reduction of guilt can drive consumer decision-making as it relates to sustainability. “We find that feelings of guilt and pride, activated by a single consumption episode, can regulate sustainable consumption by affecting consumers’ general perception of effectiveness,” the authors write. Their research, they concluded, could help with the development of sustainable marketing initiatives. 

“Consumers are feeling more and more guilty any time they put stuff in the landfill,” says Karen Page Winterich, marketing professor at Penn State University. But as the Getty research suggested, consumers struggle to overcome their need for convenience—despite their guilt. 

Some brands have decided to take matters into their own hands and offer reusable packaging. One notable and recent example is Loop. The online store and delivery service allows consumers to create an account and fill their baskets with grocery products—namely big brands such as Clorox, Febreze and Seventh Generation. In addition to the products’ costs, customers pay a fully refundable deposit for each reusable package, between $2 and $5 per item. The products arrive via UPS to customers’ homes in a tote bag, which they then refill with the empty containers once done and schedule a pickup. 

Heather Crawford, vice president of marketing and e-commerce at Loop parent company TerraCycle, says Loop’s customer insights team found that consumers want to choose a more eco-friendly product when shopping, but they don’t want to have to go out of their way to do it. “People feel really guilty every time they throw something single use in the trash,” she says. “They can imagine it going to a landfill, they can imagine it’s not being recycled, but they don’t know what to do—and there’s not really anything that’s actually accessible or convenient, or fits into their lifestyle that they can easily integrate into their lives.” 

Loop’s convenience is in the products being delivered directly to customers’ doors in reusable containers, which they can then send right back to be refilled when done. There are also plans to roll out a partnership with Walgreens and Kroger to carry the reusable packages on store shelves to add another layer of convenience. Such ease of use may have also helped Loop boost its numbers in recent months during the pandemic: When it looked like the needle was bending back toward single-use, disposable products in response to COVID-19 concerns, Loop reported a sales surge. (The company didn’t disclose specific figures.) 

“If you can get the convenience factor right, you can really drive higher levels of adoption,” Crawford says. 

Reducing Trial and Error

Loop provides another layer of convenience for customers: offering the brands they already trust. The trend of reusable packaging has been led in large part by start-up firms, so consumers seeking a more sustainable option are also faced with having to test these relatively unknown players. 

Winterich points to the so-called sustainability liability, a concept explored in a 2010 Journal of Marketing article. The research showed that sustainability is often correlated with gentleness attributes, which can be a liability if a product is purchased for its strength-related features. For example, consumers may be dissuaded from buying a sustainable car shampoo because they want a strong product and may perceive the sustainable version to be too weak. A brand such as Clorox has the name recognition of making reliable products; packaging it in a reusable container only sweetens the deal for a consumer. 

“I might be a very brand-loyal Tide user, but yet I start to see there are other options with less waste, so I feel torn,” Winterich says. “If Tide can actually offer me that lower-waste, reusable version, then I get the best of both worlds. I keep that brand loyalty that I’ve had for years and I’m still able to reduce my waste.” 

It’s another way that brands working with Loop aren’t asking consumers to significantly shift their behaviors. When it comes to sustainability, Crawford says Americans consider it to be a matter of individual behaviors—versus parts of Europe, for example, where consumers expect the government and corporations to step up to the plate. In fact, when Loop entered the German market, it was competing with an already robust packaging return program in the country. 

“Americans are used to voting with their wallet for things that are important to them,” Crawford says. “We’re used to paying a small price premium for sustainability initiatives. And [Americans] don’t necessarily look to legislators or big businesses yet as leaders who will solve the problem. In many cases, it’s actually individuals who are adjusting their own budgets and their own spending patterns to buy from products and platforms that they believe in.” 

Lead From a Mission, Build Community, Show Impact

Brands with reusable packaging could partner with a service such as Loop—Crawford says the company tries to make the barrier for entry as low as possible—but the key to marketing any sustainable product is to remain purpose-driven to the core. 

“[Consumers] want to spend on products and causes that they believe in,” Crawford says. “It’s incredibly important that you give them a clear understanding of what the value or mission of your product is, beyond just its regular features and benefits.” 

In this sense, smaller start-ups sometimes gain the upper hand. As Winterich explains, environmentally conscious brands often go beyond reusable or otherwise sustainable packaging by using ingredients that are eco-friendly as well. Start-ups have also helped to make reusable containers trendy, which pushes both consumers and larger brands to try it and be at the forefront. 

And the more something becomes a trend, the more it appeals to consumers who enjoy a sense of community. 

“As we see more and more brands emerging that are really driven by activism, with true purpose and cause behind them, it’s really important for people to feel as though they’re part of something,” Crawford says. “When they can see their community engaging with a product, when they see people that they follow on social media, when they hear their friends talking about it, and when a company reflects back to them how many other consumers are adopting a product or trend, it makes them feel part of something.”

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So you’re feeling overwhelmed.

So you’re feeling overwhelmed.

When your routine has been turned upside down and things are out of your control, it is never a good feeling. If you’re anything like me, that feeling of a lack of control can quickly turn into thoughts like, “I don’t know how I’m going to do this,” or even, “I don’t *want* to do this.” 

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8 Proven Strategies for Boosting Your Brand's Sales - Webinar with Keith Allen West

8 Proven Strategies for Boosting Your Brand's Sales - Webinar with Keith Allen West

Want to sell more? Inevitably, there will be times when you feel hopeless as you pursue your sales goals. In those moments, you need powerful techniques to help you keep going. That’s exactly what you’re going to unlock in this lesson. You’re going to find out the precise steps to take when you feel like your dream will never happen.

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6 science-backed New Year’s resolutions to boost mental health

6 science-backed New Year’s resolutions to boost mental health

Our New Year’s resolutions are typically going on a diet, joining a gym, or drinking less. But what about our mental health?

Every new year we set about making New Year’s resolutions. Usually they’re related to our physical health: going on a diet, joining a gym, or drinking less. But what about our mental health?

Mental health is central to every part of our lives: how we interact with loved ones, how productive we are at work, and how we feel when we are alone. So here are six things science says you can do to improve your mental health in 2020.

6. Stop dieting

A lot of people make strict and prohibitive New Year’s plans to slash their kilojoule intake. But there’s evidence such resolutions just don’t lead to weight loss, and instead restrictive dieting typically leads to long-term weight gain.

People with poor body image typically avoid social outings, physical intimacy, and exercise. Poor body image is also linked to depression, anxiety, and a raft of other mental health problems. Self-loathing does not make us thinner, but it does make us mentally unwell.

People often avoid fully participating in life while waiting for their ideal body. Make 2020 the year you stop doing this. People who appreciate their bodies, irrespective of their body size, tend to have better mental health, better sexual functioning (and more orgasms), and happier romantic relationships overall. If your goal is mental (or physical health), stop focusing on trying to be thin, and instead work on self-acceptance.

5. Eat broccoli

The more we learn about the relationship between the gut and the brain, the more evidence we get about the role of nutrition in mental health. People who consume more fruits and vegetables have lower levels of depression than those who eat less fruit and vegetables.

Nutritional improvements over time (a balance of vegetables, fruits, grains, and proteins) can improve your mental health and quality of life. Eating leafy greens and vegetables in the broccoli family (cabbage, cauliflower, kale) may even help slow cognitive decline.

4. Join a group

Social isolation is a better predictor of early death than either diet or exercise, and as strong a predictor as cigarette smoking. Making new social connections improves mental health, and being embedded in multiple positive social groups helps us cope with stress and is linked to reduced depression and anxiety.

If you have a dog, start going to your local dog park. If you like board or card games, why not see if there is a group of people who get together to play near you? You can find hundreds of groups to join on apps like meetup.

3. Move your body

I know exercise is an obvious one -- a part of you wants to skip over this resolution. Don’t. Exercise is one of the most effective ways of reducing depression or anxiety, improving sexual function, and maintaining cognitive function.

It doesn’t matter if you’re walking around your back yard or running a marathon -- any sort of movement is going to help you. Adhering to an exercise plan can be hard. Aim to identify exercise you find enjoyable, that gets you out socializing, and that allows you to build competence.

Exercise that does any of these things is easier to continue doing than exercise done with the goal of improving appearance.

2. Reduce screen time

So how will you make time to exercise? Reducing screen time is one answer. This doesn’t mean you have to give up your favorite show --without Arrested Development or Game of Thrones things rightly seem bleak. But excessive screen time is linked to poor sleep quality, as well as depression. Screen time should be part of a happy life, not a substitute for it.

1. Seek help if you need it

We often shroud mental health problems in a cloak of invisibility, hiding them from sight, and assuming we’re going to be able to “snap out of it” by ourselves. The truth is sometimes we need help, and the smart, strong decision is to seek it. Visit your doctor and get on a mental health plan.

Ultimately, you should pick goals that genuinely reflect who you are and what you want, and aim to break them down into concrete, specific steps (specify the “when”, “where”, and “how”). The research suggests doing this will maximize your chances of success.

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